Many of us with creative professions can not afford to sit around and wait for inspiration to hit. We have deadlines and clients to please. That is why I decided to document the steps of my creative process in this easy 6 step guide that anyone with a creative project at hand can use.
1. Browse For Inspiration
Start by creating a board on Pinterest dedicated to your project. Don't be afraid to pin different styles, themes and color palettes in one board. Look at other websites and blogs like Stumble Upon & Instagram but make sure to pin your finds on that ONE Pinterest board. Keeping everything in one place keeps your organized.
2. Inspiration From Within
Sometimes inspiration lies closer that we think. Go for a walk, exercise and meditate.Take a trip down memory lane to that amazing trip to Egypt. Revisit your favorite books, movies, songs, people, places, buildings, plants & foods. When your work stems from something you already love the results are more organic and passion driven.
3. Get Out There
Early in the process go to the stores that supply the materials & tools you will use for your project. See which products are in stock, what quantities they have available & their prices. Play around the store, mix and match elements and ask employees for their professional view on your choices. Take pictures of your mockups so you can sit down later and take a closer look.
4.. Go Back And Browse
Now that you have a clearer direction, go back to the inspiration blogs and take a second look. You can edit your boards, discard useless designs and narrow your choices to two mayor themes.
Even if your not an artist, sketching your main ideas is a great way to put elements together and see how well they fit in a custom setting . Add layers of color and textures to make your design stand out. You'll clients will love that you took the time out to do this and will have an easier time understanding your vision.
6. The Criteria Test
Put your final idea to the test by asking if it meets the following criteria:
a) Budget- Creative types hate budgets, and who doesn't right? But money will many times determine what we are able to design and it can even help the design process as options are more limited. Keep the budget in mind from the begging and you will save a lot of time.
b) Cohesive Style- Do all the elements go well together? You can't go minimalist and have a giant rococo mirror with towering flower arrangements. A good rule of thumb is to chose a style and stick to it. Mixing and matching is great but its a risky endeavour better left to experts.
c) Purpose - Does my design accomplish the intended purpose? If you are designing a fundraiser but forgot the informative brochures and donation stations you may have to rethink your design layout to incorporate these essential elements.
d) Client Needs- Go back to your notes and see what your client asked you in the first place. Do they hate the color purple and your final sketch has lavender and purple dalias all over. Go back and make the necessary adjustments. Another option is to keep that sketch as an option and tell your client why purple goes so well with the design.
e) Timeframe- Is your design doable in the amount of time you have left? Do you want to cover a whole wall with 2,000 wine bottles but have 1 week to get everything together and no staff to help you out. Set realistic expectations and you'll be saving a lot of headaches.
Was this guide useful ? We want to hear from you. What steps do you take to guide your creative process? Let us know in your comments bellow. Don't forget to follow us on twitter www.twitter.com/aweeventsatx for more useful tips for your life and business. Keep being Awesome!
Looking for an event coordinator or event staff in the Austin area? Shoot us a message, book a complimentary consultation or ask for a fast quote. veronica@aweeventsatx 512-718-8086 www.aweeventsatx.com.
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